Red Dot Digital Media – Website Redesign & Brand Refresh Proposal

Platform: Duda.co
Hourly Rate: $125/hr

Overview

Red Dot Digital Media’s current site has strong technical credibility but feels dated and lacks a clear visual system or messaging hierarchy.


This proposal outlines two engagement paths:

  • Tier 1: Focused homepage redesign and light brand refresh to modernize quickly and affordably.
  • Tier 2: Full brand, content, and website rebuild for long-term positioning.


Both tiers are built on Duda – a fast, flexible platform that allows efficient design and easy updates.


Tier 1 – Homepage + Brand Refresh ($3,800)

Goal: Quickly modernize the look and feel of the site and create a strong visual foundation that can be expanded later.

Scope:

  • Refine brand elements (colors, typography, spacing, image direction)
  • Present 2–3 Duda homepage template options for review
  • Customize selected layout to match Red Dot’s updated brand look
  • Redesign homepage content sections (hero, overview, key services, client highlights, CTA)
  • Apply updated color and style system site-wide (global header, footer, buttons, forms)
  • Light content and messaging cleanup for clarity and consistency
  • QA and mobile optimization across main pages

Deliverables:

  • New homepage design
  • Updated global brand styling applied across site
  • Template-based foundation for future page builds
  • Short summary of brand and tone direction


Estimated Hours: 30 hrs × $125 = $3,750
Timeline: ~3–4 weeks


Payment Terms:

  • 50% deposit ($1,900) at project start
  • 50% at homepage approval


Tier 2 – Full Brand & Website Redesign (Add-on)

Goal: Extend the new brand direction site-wide, improve structure, storytelling, and usability, and launch a complete redesigned experience.

Scope Additions:

  • Full site content rewrite + messaging framework
  • Expanded case studies section with 3–5 project writeups
  • New Products & Software page with visuals and partner info
  • Refreshed Gallery structure (Corporate, Video Walls, Interactive)
  • SEO optimization and metadata setup
  • QA, testing, and launch support


Estimated Investment: ~$7,000 additional (total project: ~$10,750)**
Timeline: 6–8 weeks (following Tier 1 approval)


Hosting & Maintenance ($99/month)

All JerseyMade websites are hosted and maintained on the Duda platform.
This monthly fee covers:

  • Hosting and platform license
  • Security updates and daily backups
  • Uptime monitoring and performance management
  • Minor text or image edits as needed
  • Quarterly review to keep the site performing smoothly

This fee begins once the site is live and remains active for the life of the website.


Why a Tiered Approach

  • Keeps initial investment light
  • Lets you see the quality, speed, and communication style of our team
  • Creates a scalable foundation for future growth
  • Reduces risk – all work in Tier 1 rolls directly into Tier 2


Next Steps

  1. Approve Tier 1 scope ($3,800) to begin design and brand refresh.
  2. JerseyMade will present 2–3 template directions within the first week.
  3. Once approved, we’ll build out the homepage and apply the new look across the site.


About JerseyMade

JerseyMade is a creative marketing agency specializing in brand building through content, design, and strategy. We work with construction, tech, and professional service companies to build strong, authentic brands that grow trust and drive engagement.


Contact

Ryer – Owner & Creative Director
JerseyMade
ryer@jerseymade.co