Coast Landscaping Inc. is a San Diego-based commercial landscaping company with nearly 50 years of experience. But when they won the bid for one of the city’s most high-profile restoration projects — the Balboa Botanical Building — they needed more than horticultural expertise. They needed a way to showcase it.
That’s where JerseyMade came in.
THE CHALLENGE
Coast had no online brand presence. Their remarkable portfolio — spanning decades — wasn’t visible to the public or potential clients. With a landmark project underway and a growing appetite to take on larger-scale work, Coast turned to JerseyMade to elevate their brand.
Our Approach
We started by reimagining Coast’s digital foundation. JerseyMade redesigned their website from the ground up and created a full library of original photography and video content to reflect the scale and professionalism of their work.
Then came the Balboa Botanical Building restoration — a once-in-a-generation opportunity to tell a deeply local, meaningful story.
Over 10 months, our team documented every stage of the landscape transformation:
Capturing milestone moments like the arrival of mature palms, delicate placements, and historical preservation.
Removing, preserving, and replanting original specimens — some over 60 years old.
Sourcing and planting over 21,000 species.
Why it Matters
This wasn’t just a recap video. It was long-form brand storytelling — a strategic investment that turned a jobsite into a signature moment for a company.
Coast’s legacy is now visible. Their brand reflects their capability. And future clients can see what makes them the right partner.
Want to Tell a Story Like This?
JerseyMade helps construction and service companies turn projects into brand-defining narratives.
