Daybreak Church | Carlsbad, CA

2021 Women's Conference

The Challenge

Design a brand that includes promotional materials, in-person design elements, and merchandise around a 'Palm Springs' inspire weekend experience.

The Solution

JeresyMade* went through books, magazines, and websites looking for 50's and 60's imagery of Palm Springs to come up with a unique brand that also felt fun and nostalgic.

New Paragraph

A pink greeting card that says lovely weekend
A pink poster that says fix your attention on god

Weekend Journal/Magazine

Inspired by modern magazines and interactive journals, the Lovely Weekend Journal included full-bleed spreads, of inspirational quote and Bible verses, as well as interative sections that let the attendees live outside the lines.

A book that says you can 't do this all by yourself
A green tag with a key on it that says available to hear available to change available to move

New Paragraph

Merch & Swag

Simple branded sweatshirts, complete multi-colored shirts

A woman wearing a black t-shirt that says lovely lady
A pink sign with the word lovely written on it.
A pink background with palm trees and the words lovely weekend
A candle is surrounded by flowers and palm leaves on a pink surface.
A purple shirt with the word lovely on it
A cactus with the words `` lovely but prickly before coffee '' written on it.
A t-shirt that says let 's get lovely on it