Anchoredman

Anchoredman is an organization geared for men seeking to better their lives by getting them into deep lasting friendships with other guys and that is facilitated by churches.

The Challenge

Jason Graves approached us to handle all of the creative work for his project. That included brand development, logo, web, merchandise, and the book, a 146-page workbook that included illustration and interactive pieces. 

The Solution

Using old camp guides, Boy Scout journals, and vintage-inspired wilderness posters, we anchored (pun intended) all of the design pieces to have a nostalgic feeling. Working with talented illustrators and producing on-location video, the curriculum is not only beautiful to look at but effective. Anchoredman has been taught to thousands of men across the country.