Coast Landscaping

50 Years of Legacy. One Landmark to Prove It.

JerseyMade stepped in as Coast’s full creative partner — rebuilding their brand from the ground up.

Background & Challenge

Coast Landscaping has been shaping Southern California’s commercial landscapes for nearly five decades — but you wouldn’t have known it online. With no brand presence and a dated website, Coast wasn’t showing the scale, complexity, or beauty of the work they’d built their reputation on.


In 2023, they won the bid to be the landscape contractor on the iconic San Diego Balboa Botanical Building restoration — a generational project that involved sourcing and planting over 21,000 plant species and preserving rare, 60-year-old specimens.


They needed a brand and a digital presence worthy of the scale of their work.

OUR APPROACH

JerseyMade stepped in as Coast’s full creative partner rebuilding their brand from the ground up.


Brand Foundation:


We redesigned Coast’s website with a clean, elevated look to match the sophistication of their work.

We created a cohesive brand identity through updated messaging, visual style, and new photography across key job sites.


See Coast's website in action.

Project Spotlight: Balboa Botanical Building

Over 10 months, JerseyMade documented the full transformation of the Balboa Park landmark.


• We filmed key moments: removing and preserving rare plants, transporting mature trees from nurseries, and the painstaking process of placing every plant with intention.


• Our team conducted interviews with Coast leadership and the project superintendent to bring the story to life.



The resulting video captured not just what they planted — but why it mattered.

Content Delivered

Beyond “pretty pictures.” 

They let us immerse ourselves in their process — to show the decisions, craftsmanship, and legacy behind every blade of grass.


With JerseyMade, Coast got more than marketing. They got a brand story they’re proud to tell.

New Website Design

Fully reimagined digital presence with professional site photography

Brand Photography

Job site coverage across multiple locations

Video Production

Long-form documentary storytelling and short-form clips for social

Award-Nominated Project Film

2TB of footage distilled into a signature project piece

Results & Impact

The Balboa Botanical Building video was nominated for an industry award and is now a centerpiece of Coast’s digital presence. Following the rebrand and project spotlight, Coast was awarded a million-dollar contract to be the landscape contractor for a major new public park in San Diego.


What started as a one-off documentation project has become an ongoing creative partnership. JerseyMade continues to support Coast’s visual storytelling and digital strategy as they pursue larger, more public-facing work.

Want to Tell a Story Like This?

With JerseyMade, Coast got more than marketing. They got a brand story they’re proud to tell, and it’s about the storytelling. And the right story, told well, can shape perception, attract talent, and even influence a multi-million dollar sales.


Let’s tell yours.

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