A rainbow background with the words `` choose joy '' and a smiley face.

I Choose Joy

Campaign

Not all campaigns need a massive budget or a large scope to be effective. JerseyMade* came in with the brand id, apparel design, and screen graphics for both Instagram and YouTube that delivered a constant look for a short seasonal campaign.

Horizontal Logo

A black and yellow logo that says `` i choose joy ''.

Hat

A black hat that says i choose joy

Smiley Icon

A black and white smiley face with two eyes and a smile.

Social Media Content

A man in a hoodie is on the screen of a cell phone.
A set of four posters with smiley faces on them on a colorful background.