The goal was to create unique branding that still showcased the schools existing brand identity.
Celebrating a Milestone Throughout the Year
With a history of 60 years, JerseyMade was tasked with creating pieces that the school could use to reach alumni and current students. So we created a series of print banners, apparel and an enamel pin that help parents and alumni celebrate the school incredible history and longevity.
Beyond Branding
We set out to design a brand that went beyond the 60th logo, and included apparel that would appeal to student and alumni.
Working along-side Calvin's historical society, we poured through old yearbooks, publications, and submitted photos to help tell their unique story in print through their annual magazine The Cord.
