Three brochures are stacked on top of each other on a table.

Spark Campaign

Brand Identity System +

Spark a movement of world-changers. That was at the heart of Daybreak's campaign and JerseyMade* helped develop a strategy to reach people. We designed the initial brand and put together marketing materials that included a multi-spread booklet and giveaway pieces.

Horizontal Logo

A black and white logo for spark push back darkness.

Horizontal Logo

The logo for spark push back darkness is yellow on a white background.

Icons

Color Logo

A green and yellow logo for spark push back darkness

Color Palette

A row of circles with different colors on a white background.
A black and white drawing of a fire with smoke coming out of it.
A black and white silhouette of a person standing next to each other on a white background.
The words push back dark ness are written in black on a white background.

Campaign Book

A book is open to a page that says `` spark '' on it.
A book is open to a page with a picture of a group of people sitting around a table.
A book is open to a page with a picture of a man on it.
A magazine is open to a page with a picture of a building on it.

Campaign Swag

A car air freshener is hanging from the rear view mirror of a car.