Daybreak Leadership College

Branding + Video Production

Getting to brand a new college doesn't happen every day, so we took our time learning who the new college was trying to target and catered the brand to gen-z. The logo has a strong icon that makes you feel like you're going through it, like a door. The color story is bright, and we chose a rounded sans serif font to keep that youthful feeling. We sourced models for the video and photography and targeted the video to parents of college-bound students.