A group of men are standing in front of a sign that says 65 superior ready mix

Superior Ready Mix 65th Anniversary Logo

Simple yet strong, we came in to design a 65th anniversary logo that stands out but also feels a part of the current brand standards.

The logo for superior ready mix was created in 1958.
The logo for superior ready mix celebrating 65 years.
A newspaper ad for escondido ready mix alumni

A Mix of Old and New

Using a combination of old YellowPages ads Superior ran throughout the 1960's and 70's, we created social media content that urges current and past employees to share their Superior story.

Communication is Key

A communication strategy is key to any campaign, big or small, and we wanted to make sure Superior Ready Mix had every angle covered with included email, social media and print.

A person is holding a cell phone in front of a concrete plant

Working with the client we were able to use submitted photos to create unique social media content that helps honor the past and celebrate the future.

Celebrating the Past

A man is holding a baby on his shoulders in front of a truck that says ' peterbilt ' on the side
A collage of photos shows a red berry truck
A man is driving an orange truck that says escondido ready mix concrete inc.